MY APPROACH

A framework that works for you & grows with you

I take a structured but flexible approach to marketing - designed to fit you, not the other way around

Marketing gets a lot easier when it’s built on a solid foundation of who you are, not who you think you should be.

And it doesn’t have to be overwhelming or complicated. You just need simple, tailored strategies and a plan that’s all about you and your business.

That’s why my approach is a blend of coaching, mentoring and hands-on guidance - helping you to find your own way of marketing while giving you the strategy, structure and support you need to make it work.

  • Coaching – helping you uncover what works best for you & develop the confidence to implement it

  • Mentoring – sharing my 25+ years of marketing experience so you can make informed, strategic decisions with clarity & confidence

  • Hands-on support - practical guidance, proven strategies & step-by-step help so you’re never stuck

This means we don’t just talk about marketing - we make sure you have a system that works, a strategy that fits and the confidence to put it into action.

And because every business is different, my approach is flexible and tailored to your unique strengths, energy and goals - even if planning feels restrictive or uncomfortable.

Ways we can work together

Book an exploratory Call

6 pillars of authentic marketing

When we work together, I don’t just give you a one-size-fits-all marketing plan. I guide you through a simple framework that ensures your marketing is simple, sustainable and built for long-term success.

My approach is built on six core elements:

✔ Roadmap - knowing where you are now, where you want to be & how to get there

✔ Foundations – understanding what you offer, who to & why they should work with you over someone else

✔ Identity – creating a recognisable, consistent brand presence that looks, feels & sounds authentically you

✔ Connection - learning how to reach the right people, in the right way, at the right time in a way that feels natural, not awkward

✔ Action – building a simple, sustainable marketing plan that supports your business growth

✔ Mindset – building confidence, resilience and self-belief so you can show up with ease

This framework is based on everything I’ve learnt from leading marketing and business development for businesses of all sizes - so you get a structured yet flexible approach that’s grounded in real-life experience, not just theory.

“Cath helped me improve my mental readiness when making the move from a senior corporate role to entrepreneur. She guided me through the process of building my vision, identifying mental blocks and making a plan to move forward. She’s warm and empathetic, but challenging when needed – giving me space to better understand what I wanted and design my own solutions. I would definitely recommend working with Cath.”

Anna, HR Consultant & Coach

What to expect when we work together

I blend strategy, mindset and action, so you’ll get:

Clarity – you’ll know exactly what to focus on, with a clear plan that makes marketing easier.

Confidence – no more doubting yourself. You’ll feel empowered to market your business in a way that suits you.

Structure & simplicity – no more overwhelm. You’ll have a marketing approach that’s easy to follow & works with your energy.

Support & encouragement – my style is nurturing & encouraging, so you feel supported every step of the way.

I challenge you when needed, but always from a place of support - helping you step outside your comfort zone while feeling safe and guided.

Shall we get started?

Book an exploratory Call

The Process

  • Book a discovery call

    Book a discovery call

    This complimentary call is an opportunity to ask any questions you may have and to see if we are a good fit before we make any commitment to work together.

  • Get clear on your goals

    Get clear on your goals

    You’ll receive a detailed pre-coaching questionnaire and we’ll start by getting clear on your business goals and what changes you want to see and why.

    What does success look like for you? What’s getting in your way?

  • Work out your strategy

    Work out your strategy

    Next we’ll look at where your priorities lie and where you should focus your efforts.

    This will help you get the fundamentals in place and develop your own marketing framework.

  • Turn strategy into action

    Turn strategy into action

    We’ll break your plan down into simple, actionable steps to move your forward.

    I’ll give you support, tools and strategies, but the results you get will be dependant on the action you take. 

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