Make your marketing make sense for you
There are so many things you could be doing with your marketing. I help you step back, understand what your business actually needs and work out where to focus, so you can put your time and energy into doing the marketing that matters most for you.
Marketing isn't just one thing
When something isn't quite working, it's easy to assume you need to do more - post more, be more visible, create another lead magnet or somehow become more consistent.
So you tweak things. Try something new. Wonder whether you should be on another platform, talking to a different audience or doing more of whatever everyone else seems to be doing.
But that isn't always where the problem lies.
Sometimes you need to step back and look at your marketing as a whole. What's already working? Where are the gaps?
What does your business actually need from you right now?
When your marketing starts to make sense...
You feel clearer about:
what you want your marketing to do for your business
who you really want to reach and what matters to them
what makes you stand out and why the right clients should choose you
how to talk about what you do in a way that feels like you and connects with the people you want to reach
which marketing activities deserve your time and how they work together
what's working, what's not and where there might be gaps
what to focus on now, and what can wait
So you're not just doing marketing. You understand what you're doing and why, can see what's working and what needs to change, and can put your time and energy into marketing that connects with the right people and helps move your business forward.
A different way of looking at your marketing
I've spent nearly 30 years working in marketing and business development, from start-ups and small businesses to global accountancy and law firms. And if there's one thing that experience has taught me, it's that there isn't one right way to market a business.
I'm also a qualified coach, so I don't just look at what you're doing and tell you what I think you should do instead. I ask questions. I listen. I look at how the different pieces fit together and help you get underneath the obvious answers.
Sometimes that means challenging an assumption, sometimes it's spotting a gap or connection you've missed and sometimes it's helping you recognise what's already working so you can build on it.
Together, we work out what makes sense for your business, your clients and for you and turn that into practical action.
Not sure where to focus your marketing?
That's exactly why I created the Marketing FIT Assessment. It's a free, five-minute assessment that helps you step back and look at your marketing as a whole, rather than getting caught up in all the individual things you could (or think you should!) be doing.
How I can support you
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Strategy Session
When you need to step back and work out what to do next
A focused 60–90 minute session where we'll look at what's happening in your marketing, explore what's getting in the way and work out where it makes sense to focus.
You'll leave with a clearer sense of what matters and practical next steps you can start putting into action.
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1:1 Coaching & Mentoring
When you want support to make your marketing work better over time
Over three months, we'll work together to understand what's really going on, strengthen the areas that need attention and help you put a more purposeful approach to marketing into practice.
It's part strategy, part mentoring and part accountability shaped entirely around you and what your business needs rather than a predetermined programme.
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Consulting
When your business needs experienced marketing thinking and strategic support
I also work with businesses and small teams that need senior marketing expertise without necessarily needing a permanent marketing hire.
That might mean getting underneath a particular marketing or messaging challenge, bringing greater direction to existing activity, or providing ongoing strategic marketing support.
“Cath has an amazing way of exploring what your needs are without actually telling you what to do...I feel much more in control of the marketing around my business rather than dreading it…She knows what we need to do to get our names out into the world, takes us back to the foundations to get them right and has the balance of expertise without all the bluster that many "marketing coaches" give.”
Jeanine, Holistic Life Coach
“Cath helped me identify the gaps in my current approach that I hadn’t fully seen myself, and gave me the clarity I needed to move forward. More than that, she supported me step-by-step in taking action which has made a huge difference in how I show up and market my business”
Karen, HR Consultant
Hi, I’m Cath
I'm a marketing mentor and strategist with nearly 30 years' experience. I help business owners and small teams make sense of their marketing and find an approach that works for their business and for them.
My style is calm, practical and collaborative. I'll ask questions, share what I know and sometimes challenge your thinking, but I won't tell you there's only one right way to do things.
You don't need to become someone else to market your business well.
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