ABOUT ME

Hi, I’m Cath

Marketing coach & mentor for quiet, introverted, deep-thinking women in business

But many of the women I work with come to me feeling stuck, overthinking every decision and unsure how to put themselves out there.

They’re amazing at what they do, but marketing? It feels like a whole new ball game!

So I help you create an approach to marketing that feels:

  • Simple & natural - an extension of who you are

  • Reassuring - finally knowing what works for you

  • Consistent - a steady flow of clients & income without the stress

  • Freeing - with more time & energy for the things (& people) you love

  • Empowering - because you feel confident showing up as your authentic self

Your way of marketing - simple, intentional, authentic. An effective approach you can build on as your business grows.

Marketing shouldn’t feel exhausting, confusing or something you have to brace yourself for!

“I don’t just teach marketing strategies. I help you build the confidence to do it your way.”

So what got me here?

I spent 25 years in marketing and business development, working with start-ups, small businesses and global firms. I led international campaigns, launched award-winning programmes and worked with some of the biggest names in professional services.

But it didn’t matter how successful I was, I always felt like I wasn’t good enough.

I was a bit like a square peg in a round hole - thinking I had to be more extroverted, more outspoken, more like the people who dominated the room.

  • I wasn’t the life and soul of meetings

  • I didn’t have a million stories to tell (well I did if you got me on my own)

  • I preferred to listen, reflect and gather my thoughts before speaking

And for the longest time, I thought I was doing something wrong.

It wasn’t until I was at a networking event in the early days of running my own business and someone came up to me and said:

"I loved what you said about how it’s OK to be the quietest person in the room. It really resonated."

That was my lightbulb moment.

Being quiet wasn’t a weakness. It was my superpower.

That’s one of the reasons I’m so passionate about empowering other quiet, introverted women in business. The sensitive souls and the deep thinkers. We all want to build a successful business on our own terms, without the overwhelm, self-doubt and awkward promotion.

I was done with marketing

When I left the corporate world, I was done with marketing. I’d crashed and burned and wanted out.

I trained as a coach with the intention of helping other mid-life women rebuild their confidence and self-belief.

But as I started working with other women building their own businesses, I noticed something…

They weren’t struggling because they lacked skills or passion.

They were struggling because marketing felt too overwhelming. They didn’t know what to do. They second-guessed every decision. Their lack of confidence held them back from putting themselves out there.

And I saw a way to help.

Sharing my experience made me fall back in love with marketing - not the corporate, high-pressure kind, but the kind that works for those of us that lead from the heart. Especially mid-life women who want the freedom and flexibility to do things their way.

✔ The kind of marketing that builds confidence, clarity & resilience

✔ The kind of marketing that feels simple & values-driven

✔ The kind of marketing that brings more joy & fun into running a business

And who doesn’t want more joy and fun in life?

Ways we can work together

What’s it like to work with me?

If you ask my clients, they’ll tell you I’m warm, calming and incredibly supportive. I’m not just your coach or mentor - I’m your sounding board, your cheerleader and your accountability partner all rolled into one.

Running your own business isn’t just about strategy.

It’s about mindset - and I’m here to help you navigate the emotional ups and downs that come with putting yourself out there.

Because if self-doubt, fear, or imposter syndrome are constantly in your way, no strategy in the world will work.

That’s why I blend marketing strategy with mindset coaching - so you don’t just learn what to do, you actually feel confident doing it.

A few fun facts

  • I grew up in pubs in the 80's & 90's - I learnt early on to listen, observe & understand what makes people tick!

  • I studied Philosophy at university (I’ve always been a deep thinker!)

  • I spent 4 years living & working in the Cayman Islands & survived Hurricane Ivan.

  • My son taught me to play Fortnite in lockdown & it’s still one of my favourite ways to unwind.

  • Home is where my family are! Family & friends mean everything to me.

  • I’m a lover of coffee, wine, being outside & fun adventures.

I’d love to know more about you.

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I’m an accredited Personal Performance Coach, and DISC certified.

Accredited Coach
DISC Certified