Marketer. Coach. Mentor.

Hi, I’m Cath Collett

Before training as a coach, I worked in marketing and business development for over 25 years. I started my career in small business and start-ups and gradually moved on to larger organisations, culminating with 15 years managing high-level, international projects and campaigns with one of the world’s largest law firms.

I’ve led hundreds of exciting marketing initiatives over the last 25+ years, lived and worked internationally, managed and mentored teams and gained a wealth of technical knowledge and experience. I’ve had things go off without a hitch, but I’ve also had to adapt (quickly) when things go wrong. I’ve road-tested lots of different systems, processes and frameworks. I’ve seen what works and what doesn’t.

And now I use that knowledge and experience to help you simplify your marketing and promote your business in a way that works for you.

Work with Me

“Having a clear strategy and plan of action are the building blocks to success. Once you have the foundations in place and a system to follow then everything else becomes easier.”

Sometimes you just need a different perspective

Coaching gives you a different perspective

There’s so much synergy between marketing and coaching – the process of understanding where you are now, where you want to be and how to bridge the gap between the two.

Being coached myself had a huge impact. My understanding of what I truly valued and what I needed to prioritise in life grew and I was able to focus on building that future vision.

I knew I wanted to work for myself and share what I had learnt with others so in 2021 I took the leap, left my corporate marketing role and trained as a coach.

I don’t want you to struggle facing challenges I know you can solve.

I chose to coach and mentor so I can help small business owners build up the skills, knowledge, systems and confidence they need to take control of their marketing and identify, challenge and change thoughts and behaviours that might be holding them back from reaching their full potential.

My experience spans all areas of marketing, but I’m particularly passionate about:

building a clear vision & brand
developing simple marketing strategies & actionable plans
implementing effective communication
delivering an excellent client experience

And keeping things as simple as possible!

My coaching philosophy

Self-awareness is your super power!
When we take time to truly understand who we are and what makes us tick, we free ourselves to live life in a way that aligns with our strengths, values and priorities.
Choosing to keep things as simple as possible helps us make decisions with intention, and take action based on what matters most to us.
When we strip things back to the essentials, we generally feel calmer and have more clarity.
Clarity gives us direction. It helps us stay focused on the things that are most important to us.
When you have clarity and focus, you generally feel more energised and motivated to take action.
Action moves you forward. It’s only by taking action that you will achieve the goals you set for yourself.
The key is to take regular, consistent action - breaking your goal down into baby steps.
Self-reflection helps us look at ourselves from a distance.
It allows us to be more objective about our thoughts, feelings and emotions so we can take note of what is actually happening.
Growth is the ongoing process of understanding and developing ourselves.
We are constantly changing, as is the world around us and our relationships.
If we are open to that change and willing to learn from our mistakes, we become more resilient and able to live more authentically.

Let's Get Started

I’m an accredited Personal Performance Coach, and DISC certified.