STRATEGY & TRAINING

Marketing strategy made simple

Because sometimes you just want someone to do it for you!

‘Done-for-you’ and ‘done-with-you’ services for entrepreneurs, micro-businesses and small teams

You’re brilliant at what you do. You know your business inside out. But when it comes to marketing, things are all over the place. You’re not sure what’s working, what’s not, or how to bring it all together into a plan that actually moves your business forward.

And you don’t have time to work this all out for yourself.

You just want someone to take your ideas, shape them into something that makes sense and hand you a plan that will actually work for your business.

Or maybe you need an experienced marketer to provide some structure and guidance to you and your team.

No more second-guessing. No more scattergun approaches. Just a simple, effective strategy built around you.

That’s where I come in.

I’ll take your ideas, shape your strategy and give you the structure to bring it to life so you can focus on doing what you do best.

I spent over 25 years working in marketing and business development so I know the strategies, frameworks and the “right” way to do things.

But I don’t believe in one-size-fits-all marketing. I believe marketing should feel natural and aligned to who you are as an individual, business and brand.

So I will act as your marketing partner. Someone who will listen, understand and help you shape your marketing into something simple, effective and aligned with who you are and how you want to build and grow your business.

You don’t have to work it all out on your own! With me as your guide, you’ll walk away with a clear strategy, a structured plan and the confidence to move forward - without second-guessing every decision.

If you’re a service-led entrepreneur or small business in need of strategic direction to get your business to where you want it to be, let’s have a chat and discuss your options.

Expert guidance and a marketing strategy that feels simple, aligned and effective

I know marketing can feel like a juggling act - reactive, inconsistent or just too many plates to spin. You might be launching something new and want to make sure it’s a success. Or you’ve been in business for a while and feel like your marketing isn’t quite working as well as it could. Maybe you’re just craving a a strategy that feels right.

Imagine having a clear, structured plan designed just for you - one that plays to your strengths, your values and business goals.

I take everything swirling around in your head - your ideas, your offers, your message - and turn it into a structured, easy-to-follow marketing plan.

We start with a deep-dive strategy session, where I uncover what makes your business unique, what’s working and where you need more clarity. Then, I craft a custom strategy and marketing plan that includes your target audience, brand positioning, messaging, visibility strategy and client journey - everything you need for effective marketing.

Once your plan is ready, we’ll have a review session where we discuss and refine anything that needs adjusting to make sure you feel completely confident about implementing it.

And if you want extra support beyond that, I can continue working with you - not doing it for you, but guiding you through implementation, refining your messaging and making sure everything stays aligned as you grow.

Done-for-you marketing strategy

Whether you need a full strategy, a launch plan or a one-off campaign, you’ll walk away with clarity, direction, and a step-by-step roadmap that makes marketing feel manageable and effective.

Be guided through your marketing challenges

You have the ideas, but they’re all over the place. You know what you want to say, but you’re not sure how to say it. You have a vision for your business, but you need someone to help you work out how to get there.

Sometimes you don’t need to revise your whole marketing strategy, you just need focused time with an expert to cut through the noise, gather your thoughts, make strategic decisions and co-create a plan you feel confident with.

That’s exactly what we do in a strategy day or workshop. I’ll I guide you through the process - helping you structure your ideas by asking the right questions, challenging your assumptions or limiting beliefs and bringing direction and purpose to your marketing.

These sessions are interactive and hands-on, designed to help you co-create your marketing strategy in a way that feels clear, aligned and actionable

Ideal if you want a more interactive process or for small teams in need of a facilitator as you build a marketing approach that aligns with your business goals and brand.

Strategy days & workshops

Empower your team with the knowledge, skills & confidence they need for effective marketing

Your team might already be doing great work, but marketing can feel overwhelming for the best of us at times. They might be inexperienced, wearing multiple hats or there’s no senior marketer in the business to guide the strategy.

That’s where I come in.

As an experienced marketer, coach and mentor I bring strategy and empathy in equal measure.

That means I don’t just teach generic marketing tactics - I help your team understand what will work best for your business, so they feel capable, confident and empowered to support your business’s growth.

Whether it’s a one-off training session on a specific marketing topic or ongoing mentoring support, I help you bring out the best in your team, building the knowledge, skills and confidence they need to thrive.

Training & mentoring for teams

Hi - I’m Cath

I lived and breathed marketing strategy and planning for 25+ years before training as a coach, working with start-ups, small businesses and global firms. I led international campaigns, created award winning programmes and organised more events than I care to mention. So I know marketing!

My approach is strategic, thoughtful and tailored to you - whether I’m crafting a done-for-you plan, guiding you through a facilitated strategy day or training your team to market with confidence.

I believe in simplicity so I won’t overwhelm you with complicated funnels or rigid systems. Instead, I help you build a clear, structured plan that fits you, your strengths and your goals - I make it easy to understand and simple to implement.

With me as your guide, you’ll walk away with a clear strategy, a structured plan, and the confidence to move forward - without second-guessing every decision.

Let’s build a marketing approach that finally works for you.