How to play to your marketing strengths
Understanding how you prefer to communicate can be an important step in simplifying your marketing and getting more enjoyment from promoting your business.
A few ideas for you…
If you’re results-focused and thrive on taking action and challenging yourself, try…
Hosting webinars or workshops where you can showcase your expertise and deliver actionable information
Running short, sharp social media challenges and encouraging your audience to participate and share their results
Reaching out directly to potential clients to initiate 1:1 conversations or opportunities to connect
Organising exclusive VIP events where you can personally connect with your audience
If you thrive on building relationships and excel at motivating others try…
Building an online community around your brand with regular engagement from you and your audience
Launching a podcast where you can share inspiring stories, interview industry leaders and provide valuable insights
Expanding your network by co-hosting events with like-minded individuals
Using video to connect on a more personal level
If you’re calm, patient, and value stability and consistency try…
Regular email newsletters with valuable resources to keep your audience informed and engaged
Consistent blogging to establish yourself as a reliable source of information and showcase your expertise
Building a genuine, meaningful connection with your audience on social media by posting well-thought through content and responding to comments
Hosting exclusive events for existing clients to show appreciation for long-term relationships
If you’re analytical, detail-oriented and focus on quality try…
Creating online guides or tutorials that provide step-by-step guidance on complex topics and showcase your expertise
Optimising your SEO to attract your audience to your website, content and services.
Forming 1:1 connections where you can learn first-hand the challenges being faced by your ideal clients
Designing visually appealing infographics that distill your research and data into informative, digestible content for your audience
Do you recognise yourself in there? What marketing do you enjoy most?
You might fall into more than one category. The important thing is to play to your strengths and focus on marketing you enjoy. Any marketing tactic can be adapted to suit your unique personality.
